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Katie Moore gives the scoop on her life as a MUA, her top beauty hacks and her favourite drugstore finds.







LIFE as a MUA

I first met Katie Moore when I walked into the tiny kitchen in our freshers flat four years ago. Since then her career as a make up artist has gone from strength to strength, with recent work including a spread in that issue of PAPER ft. Kim Kardashian and a cover with Jim Chapman. I asked her how her career as a make up artist has developed since she graduated, what a typical working week looks like for her, and what her favourite work has been to date.


"How times have changed! Thankfully, my course prepared me for the big wide world of freelancing. Last year, I made what turned out to be the most critical decision for my career when I moved to London. It ended up being one of the best choices (albeit tough) I've made to date. I loved living and working in Manchester, but I felt like I got a bit too comfortable. Now I'm much more involved in the fashion industry and constantly excited by the opportunities available in the capital.


To be honest a 'typical' week doesn't really exist for me. I have what I call my 'stable' income from regular clients and studio work - but besides that it's all quite spontaneous! I've been doing a lot of male grooming lately, mostly for magazine editorials. Most of my days off are spent prepping for shoots, gathering inspiration and creating mood boards.


It's so difficult to pinpoint my favourite work. I really thrive off fast paced shows and events with lots of models. It's really rewarding to sit back on completion of the work, and let the pressure lift and to just visually absorb what I've created. I think that's my favourite part. Being part of a like-minded group of creatives who've come together to bring a vision to life is amazing. When it comes to together exactly how everyone imagined it - that's an incredible feeling."






FAVOURITE make up LOOKS

So what does a make up artist like to put on her own face? I asked Katie to describe her go-to 'everyday' look and how it changes for a night out. I was also curious about what her ideal editorial make up would look like if there were no creative limitations. 


"My day-to-day makeup consists of dewy skin, minimal contouring, a nude lip and a soft smokey eye. Basically, my aim is to look as natural as possible whilst enhancing every facial feature. I wish I could say that I'm totally comfortable with a bare face, but to be honest I love the whole application process and feel much better when I've corrected a few problem areas. On a night out I make every element stronger. I usually find myself wearing black so I can go all out with my makeup. I always add false lashes for extra eye drama.


My ideal editorial make up is a tricky one! At the moment I'm really fascinated by textures - especially wet-look and PU style materials. Perhaps a high gloss deep burgundy eyelid, with flawless dewy skin and a matte lip for balance."






TOP beauty HACKS

I asked Katie to share cheats for achieving a MUA quality finish at home. She delivered with tips addressing the two things her clients ask about most - nailing liquid liner and getting the infamous contour right. Spoiler: you can put away those heavy contrasting concealers.


"Many of my clients struggle with liquid liner. The most common issue is symmetry. Most of us have slightly unsymmetrical eyes, which makes it even harder to create the perfect flick! Hold a hand mirror below the face, so you're looking down - this creates a taut lid for applying liner against the lash line. When it comes to the actual flick, it's best to shift and look straight ahead to achieve symmetry. Make sure the flick follows on from your lower lash line to avoid taking the curve of the liner too far down. Most crucially - know your eye shape. There are diagrams available online to show how to compliment and correct different shapes.


I also get a lot of questions about contouring. If you're not blessed with chiselled cheekbones, it's best to imagine a line between the top of your ear and the corner of your mouth. Follow that line. Be sure not too take it too far down, and remember blending is key. I also feel like I should address the horrendous contouring tutorials that show models with black and white concealers plastered all over their faces. NOT OKAY. Forgive me for being blunt, but trust me when I say that in this case less really is more!"






BEST beauty BRANDS

Oh boy, this was a cruel question. But it had to be asked. I had Katie share her three favourite beauty brands (in the whole world).


"Laura Mercier, MAC and Bobbi Brown. Laura's illuminating skin products are just my dream. I feel as if we have the same love for a dewy complexion - I am in love with the foundation/primer range. MAC might seem like an obvious choice, but they had to be up there as they are so established and the product range is so vast. They have a pro range too, which is great. I also had to include Bobbi Brown, mainly because of the skin care range, though they also offer the most perfect brow pencils and powders!"






ULTIMATE drugstore BUYS

Katie ignited my love for drugstore dupes way back in 2011 and, eventually, I ended up building this blog around them. So it seemed only right to get the low down on her latest drugstore recommendations - from favourite brands to the best foundation, bronzer and mascara discoveries (amongst others).


"My top three drugstore brands would have to be Sleek, Barry M and Bourjois. I love how the high street is so directly inspired by high end campaigns, and is beginning to provide more specialist products - including matte lipsticks and colour correctors. Even though it's sometimes best to invest in a more expensive product to avoid compromising quality, there are so many amazing dupes these days that it's well worth experimenting!


Finding a high quality FOUNDATION on the high street is the most challenging. Most brands seem to assume we always want a full coverage, matte finish! I also have an issue with the colour ranges available - very fair and dark complexions are rarely catered for. And don't get me started on undertones! However, I did find a gem in Revlon's PhotoReady Foundation [£12.99]. It's medium coverage that's buildable and delivers a natural, flawless finish. Though it's not quite there, it's a worthy contender as a dupe for Armani's Luminous Silk [£36.50], which is  my all-time-favourite-ever-in-this-whole-world foundation!


MeMeMe's Shimmer Stack BRONZER [£9.25] easily competes with Bobbi Brown's Shimmer Brick [£32.50] and when it comes to MASCARA I always opt for drugstore brands - without question. I've tried numerous high end versions and find that you mostly pay for the elaborate wand. As a make up artist, I use disposable wands so it just isn't worthwhile. I use MaxFactor 2000 Calorie mascara [£7.99] - both on myself and in my kit. It's volumising, dries quickly and never smudges throughout the day.


Sleek are amazing for LIPSTICKS [£4.99]. Their likeness to Illamasqua lipsticks [£18.50] makes me wonder if they're linked somewhere down the production line. Sleek products are often designed with darker skin tones in mind, and the pigmentation is on par with many of the more expensive options. Sleek EYESHADOW palettes [£7.99] are great too - the only downfall being that they don't offer individual pans so you often double up with similar shades in palettes. They also do metallic cream pigments called Molten Metals [£3.49], which are almost identical to Illasmasqua's Liquid Metals [£17.50].


I was recently introduced to a SKINCARE range called B - it's exclusive to Superdrug. It's perfect for sensitive skin and the micellar water [£2.48] is really similiar to Bioderma's infamous version [£6.80], which is not so readily available in the UK."


To learn more about her work you can visit Katie's website, or follow her on FacebookTwitter and Instagram





PHOTO CREDITS 
SOURCE: KATIE MOORE MUA FACEBOOK/MAKE UP AND HAIR: KATIE MOORE MUA/MODEL: NICOLA RICHARDSON MODEL/PHOTOGRAPHY AND EDITING: LAUREN DANKS
SOURCE: KATIE MOORE MUA FACEBOOK 
3 SOURCE: KATIE MOORE MUA FACEBOOK/MAKE UP AND HAIR: KATIE MOORE MUA/MODEL: DOMINIQUE ESTABLISHED MODELS/PHOTOGRAPHER: ANTONIO MILEVCIC
SOURCE: KATIE MOORE MUA /MAKE UP: KATIE MOORE MUA/MODEL: KIT REEVE/PHOTOGRAPHER/HAIR: KAI WAN/STYLING: JENNIFER ADDISON-WAN
SOURCE: KATIE MOORE MUA /MAKE UP: KATIE MOORE MUA/MODEL: HANNAH OWEN/PHOTOGRAPHER/HAIR: KAI WAN 
SOURCE: KATIE MOORE MUA /MAKE UP: KATIE MOORE MUA/HAIR: ELLENORA DEAN/MODEL: SARAH JEHAN/PHOTOGRAPHER: JOANNE WARREN
7 SOURCE: KATIE MOORE MUA

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